Tourism Matters
Why Tourism Matters
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The Why Tourism Matters public education campaign features advertisements in local media, public relations and community outreach and cooperative tourism industry communications directed to citizens and business and government leaders. View ad >>

2014 Tourism Ambassador Videos
The Travel Effect
Why Tourism Matters

The tourism industry in Washington State employs 163,400 people, creates $5 billion in earnings (payroll), generates total direct visitor spending of $19 billion and generates $1.1 billion in state and local tax revenue, and touches the community in countless other ways. Hotels and meeting facilities, attractions, restaurants, cultural institutions, tour companies and transportation providers are among the local businesses greatly impacted by travel to Washington State. Source: Dean Runyan Associates, 2014

Nationwide, the U.S. travel industry directly employees 8 million people, generates payroll of $221.7 billion, travel expenditures of $927 billion and tax revenues of approximately $141 billion. International travel spending directly supported about 1.1 million U.S. jobs and wages of $29.2 billion. Sources: U.S. Travel Association, Bureau of Economic Analysis, U.S. Department of Commerce: Office of Travel & Tourism Industry

Why Tourism Matters was developed and is trademarked by Visit Seattle, a private nonprofit destination marketing organization which is responsible for promoting Seattle as a travel destination. Visit Seattleoperates the Why Tourism Matters campaign on behalf of Washington State's core of private sector destination marketing organizations (DMOs). These convention and visitor bureaus, chambers of commerce, ports and other organizations work in tandem with the Washington State Tourism Alliance to jointly position the state as a premier travel destination.


The Power of Travel Tip of the Iceburg
Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses and creates and supports jobs. Courtesy U.S. Travel Association
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Presenting Sponsors
Bellingham Seattle Southside Snohomish County SW Washington CVB
Tacoma Regional Convention + Visiors Bureau TriCities Visitor & Convention Bureau Whidbey & Camano Islands Tourism Yakima Valley Visitors & Convention Bureau

Photography by Scott Squire for Visit Seattle.